It’s Always The Season – Somewhere!

One of the greatest benefits of cross border trade, beyond reaching millions of new buyers, is that somewhere in the world it’s pretty much always the season for your products. If you’re selling gifts, you can extend the high season by targeting American Thanksgiving in November, European, American and Australian Christmas in December, Korean New Year in January and Chinese New Year in February, not to mention the various family days across the world, black Friday’s, Singles days etc…

The same is true for retailers of fashion, outdoor goods, sporting goods, homeware – all great categories for cross border trade – as you can take advantage of the different seasons globally. One man’s winter is another man’s summer, quite literally. Somewhere in the world families are getting ready for the summer holidays while others get ready for skiing.

There are plenty of reference materials online to give you the right dates globally for your products, though it does take some searching through to find information which is relevant.

The most important thing is to starting planning your calendar based around a global view, rather than just how it works in your domestic or neighbouring countries. This can help you decide where to start selling internationally or if you’re already doing so, to ensure you have the right stocks at the right times and the marketing/marketplace plan to take advantage of it.

You should think about offering country specific promotions at the right time of year and market these directly, localised, in the countries you’re targeting. Perhaps trial free shipping instead of offering discounts. Some countries simply aren’t used to large discounting, especially of branded goods, so free shipping can make the difference in some cases.

About Mark Ellis

Mark is the VP for Growth and Partnerships at Webinterpret, a leading Cross Border Technology company. Before that Mark was leading the operations for eBay's European cross border program. He has over 20 years of eCommerce industry experience, guiding and delivering strategic change in retailers, working with companies such as Dyson, Regatta, Boots and Arcadia Group, leading multi-million dollar programs for industry giants like Dunnhumby and working with small businesses delivering innovative retail solutions.

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