Tag Archives: Translation

Translation for eCommerce

When actively targeting a country it’s natural to want to make sure you are translating correctly and talking the same language as your buyers. Many retailers will jump from that desire to being sure, and will definitely be told, that they need to use a professional translator for all copy …

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Machine Translation; Good or Bad?

Translation is a topic which can stir emotions! Especially for retailers selling internationally.  Historically the only way to get good translations was with a human who speaks both languages and has experience, ideally qualifications, in translating from one language to another.  With the advent of online translation engines many people …

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Why Localize my Products for International Buyers?

When getting started or planning for cross border trade the thought of localizing for different countries can be a daunting one. Let’s look at why you should do it and why it’s worth the effort.  We’ll look at some of the data that various companies have pulled together covering this …

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