Tag Archives: International Strategy

Selling Internationally on… eBay

Welcome to the first in our bi weekly series “Selling Internationally on…” where we will cover the basic how to of selling on the major international marketplaces. From the US to China and Latin America to Singapore. In this first article we start with eBay, a marketplace which as international …

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International Retail Sales Season 2020-2021

It’s that time of year again when many retailers globally do 40% or more of their yearly business. Q4 and January is peppered with holidays all over and retailers worldwide offer incentives for buyers to buy more each year. With the advent of the dominant eCommerce marketplaces pushing their own …

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Approaching Cross Border eCommerce

This is a chapter our of the eBook available on our resources section or by downloading the eBook here. In this post we discuss an approach, one developed by Mark Ellis after helping many retailers, large and small, expand their online retail business overseas. With the limited information available and …

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How to Analyse your Cross Border eCommerce Performance

If you’ve read our guide from start to finish you will know by now that by concentrating on your foundations and localizing generically what we’re aiming to achieve is an increased number of sales transaction. A good data set to work from.  For most countries generic, automated localization is as …

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General Localization in Cross Border eCommerce

Once you have built your cross border foundations and ensured you are able to accept international customers (download eBook to learn more) your next step is to optimize for international but in a generic, wide reaching way. You want to localize in multiple countries and languages in the most easily …

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H&M Group Expands Brands Online to 9 New Markets

Throughout May H&M Group are expanding some of their brands online into 9 new markets, namely: Estonia, Latvia, Lithuania, Luxembourg and Croatia which launched on 14th May. These will be followed next week by Greece, Romania, Bulgaria and Cyprus. Head of New Business, Anna Attemark, said “As part of our …

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7 Tips to Keep International Buyers Coming Back

As eCommerce grows even more than usual during these challenging times buyers are also finding themselves purchasing from international  retailers more often.  It’s a good time to take stock of your response to international buyers and try to keep them coming back for more.  Here we’ll cover 5 key ways …

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How Retailers Approach Cross Border Selling

Over the years I’ve seen retailers approach Cross Border Trade in a number of ways. Given the very large and global scope of the international retail problem the approaches retailers take can appear infinite, however, they can be filtered down into just 5 broad categories.   Toe in the waterBuild …

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Why Buyers Buy Across Borders

I expect you know that people buy products internationally, that’s probably why your here. You would probably be surprised though, at the amount of people who actually do. If we look at the United Kingdom, one of the most advanced eCommerce countries in the world with all the factors which …

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