Tag Archives: Getting Started

General Localization in Cross Border eCommerce

Once you have built your cross border foundations and ensured you are able to accept international customers (download eBook to learn more) your next step is to optimize for international but in a generic, wide reaching way. You want to localize in multiple countries and languages in the most easily …

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How Retailers Approach Cross Border Selling

Over the years I’ve seen retailers approach Cross Border Trade in a number of ways. Given the very large and global scope of the international retail problem the approaches retailers take can appear infinite, however, they can be filtered down into just 5 broad categories.   Toe in the waterBuild …

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