Tag Archives: Cross Border Trade

7 Tips to Keep International Buyers Coming Back

As eCommerce grows even more than usual during these challenging times buyers are also finding themselves purchasing from international  retailers more often.  It’s a good time to take stock of your response to international buyers and try to keep them coming back for more.  Here we’ll cover 5 key ways …

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How Retailers Approach Cross Border Selling

Over the years I’ve seen retailers approach Cross Border Trade in a number of ways. Given the very large and global scope of the international retail problem the approaches retailers take can appear infinite, however, they can be filtered down into just 5 broad categories.   Toe in the waterBuild …

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Muji Japan Opens on Amazon

As part of trend, which I believe will accelerate as a result of the lockdown the world is experiencing, many retailers are seeing the value of selling on Marketplaces as an additional channel to their own store. Marketplaces bring a plethora of value to retailers and to consumers. They already …

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Finding Overseas Buyers

Selling abroad has the same basic need as selling domestically. You need to have potential buyers visiting your product pages or marketplace listings. If you don’t have anyone visiting, then you aren’t going to sell any products. Fortunately, much of what you already know about eCommerce marketing is true both …

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Setting Pricing for Foreign Currencies

Localising your pricing as well as your text gives you an advantage due to buyer familiarity and their comfort transacting in their own currency. If you keep it domestic often buyers will leave your site to localise currency and end up looking for a local retailer or never returning after …

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Is Selling Cross Border Right for My Business?

Deciding whether or not to start selling cross border should be a straightforward decision. It can only make sense to expand your potential customer base by hundreds of millions. That being said, there are a lot of aspects to take into account when deciding to pursue cross border trade more …

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Understanding Your Current Cross Border Trade Position

It is likely that you are already selling across borders to some degree. If you don’t have the shipping set to let your buyers actually buy it’s still very likely that consumers from abroad are looking at your products. Understanding who is currently looking at your offering and where they …

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