COVID-19 Impact on eCommerce in CEE

Monkey Data releases dedicated site dentifying shifts in category purchases and overall data regarding eCommerce sales in Central and Eastern Europe. It can be found at https://ecomcovid19.com/

eCommerce sales are doing relatively well at present in this region with large jumps in Childrens Goods, Health and Chemist categories. Other categories are doing OK and growing year on year but at a slower rate than last year.

This is a similar picture to what we’re seeing more widely in Europe and the USA. There is indication that in CEE fashion is still growing but this appears to be one of the hardest hit categories more widely.

It is still relatively early in the pandemic to say for sure how sales patterns will behave over the coming months. With the UK government hinting at strong restrictions on movement and social contact for the next three months and more relaxed, but still stringent, measure for the rest of the year it seems we are only at the start of this period.

About Mark Ellis

Mark is the VP for Growth and Partnerships at Webinterpret, a leading Cross Border Technology company. Before that Mark was leading the operations for eBay's European cross border program. He has over 20 years of eCommerce industry experience, guiding and delivering strategic change in retailers, working with companies such as Dyson, Regatta, Boots and Arcadia Group, leading multi-million dollar programs for industry giants like Dunnhumby and working with small businesses delivering innovative retail solutions.

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