Adobe Research Adds Weight to Selling Via Marketplaces

Last week Adobe Research reported via a press release the significance of marketplaces over retailers own websites in the UK. Of the 67% found to have purchased online between March and June 2020 (lock-down data!) over half of them, 57%, purchased from a marketplace seller compared to retailers own websites at 13%.

Adobe EMEA Marketing Director, Peter Bell, commented on marketplace’s ability to quickly establish a reputation for reliability and their ability to provide a wide range of goods as some of the reasons Marketplaces become a first point of call for buyers.

It’s not clear in the research if it is mostly Amazon and eBay or whether other marketplaces start to make a larger impact. None the less, it is another indication that, when selling into a country, be it domestic or international, it makes sense to have a significant presence on local marketplaces.

Read the full press release here

About Mark Ellis

Mark is the VP for Growth and Partnerships at Webinterpret, a leading Cross Border Technology company. Before that Mark was leading the operations for eBay's European cross border program. He has over 20 years of eCommerce industry experience, guiding and delivering strategic change in retailers, working with companies such as Dyson, Regatta, Boots and Arcadia Group, leading multi-million dollar programs for industry giants like Dunnhumby and working with small businesses delivering innovative retail solutions.

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