Strategy

Approaching Cross Border eCommerce

This is a chapter our of the eBook available on our resources section or by downloading the eBook here. In this post we discuss an approach, one developed by Mark Ellis after helping many retailers, large and small, expand their online retail business overseas. With the limited information available and …

Read More »

Translation for eCommerce

When actively targeting a country it’s natural to want to make sure you are translating correctly and talking the same language as your buyers. Many retailers will jump from that desire to being sure, and will definitely be told, that they need to use a professional translator for all copy …

Read More »

How to Analyse your Cross Border eCommerce Performance

If you’ve read our guide from start to finish you will know by now that by concentrating on your foundations and localizing generically what we’re aiming to achieve is an increased number of sales transaction. A good data set to work from.  For most countries generic, automated localization is as …

Read More »

Making your eCommerce Store Accessible to Foreign Buyers

Before investing in stores focused on any specific country its important that your existing, domestic store is making it easy for buyers from overseas to purchase.   There are a number of areas on your site that can make it difficult or even impossible for buyers overseas. There are other areas that …

Read More »

General Localization in Cross Border eCommerce

Once you have built your cross border foundations and ensured you are able to accept international customers (download eBook to learn more) your next step is to optimize for international but in a generic, wide reaching way. You want to localize in multiple countries and languages in the most easily …

Read More »

How Retailers Approach Cross Border Selling

Over the years I’ve seen retailers approach Cross Border Trade in a number of ways. Given the very large and global scope of the international retail problem the approaches retailers take can appear infinite, however, they can be filtered down into just 5 broad categories.   Toe in the waterBuild …

Read More »

Setting Pricing for Foreign Currencies

Localising your pricing as well as your text gives you an advantage due to buyer familiarity and their comfort transacting in their own currency. If you keep it domestic often buyers will leave your site to localise currency and end up looking for a local retailer or never returning after …

Read More »

Machine Translation; Good or Bad?

Translation is a topic which can stir emotions! Especially for retailers selling internationally.  Historically the only way to get good translations was with a human who speaks both languages and has experience, ideally qualifications, in translating from one language to another.  With the advent of online translation engines many people …

Read More »

Why Localize my Products for International Buyers?

When getting started or planning for cross border trade the thought of localizing for different countries can be a daunting one. Let’s look at why you should do it and why it’s worth the effort.  We’ll look at some of the data that various companies have pulled together covering this …

Read More »