Marketing

International Retail Sales Season 2020-2021

It’s that time of year again when many retailers globally do 40% or more of their yearly business. Q4 and January is peppered with holidays all over and retailers worldwide offer incentives for buyers to buy more each year. With the advent of the dominant eCommerce marketplaces pushing their own …

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International SEO for eCommerce

SEO for your international sites is just as important as with your domestic market and language. Ranking highly on Search Engine’s is the life blood of many an online shop so you need to put the effort in to perform well internationally. Fortunately much of what is true domestically is …

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Finding Overseas Buyers

Selling abroad has the same basic need as selling domestically. You need to have potential buyers visiting your product pages or marketplace listings. If you don’t have anyone visiting, then you aren’t going to sell any products. Fortunately, much of what you already know about eCommerce marketing is true both …

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It’s Always The Season – Somewhere!

One of the greatest benefits of cross border trade, beyond reaching millions of new buyers, is that somewhere in the world it’s pretty much always the season for your products. If you’re selling gifts, you can extend the high season by targeting American Thanksgiving in November, European, American and Australian …

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Worlds Most Used Search Engines by Country

Selling your products abroad has the same basic premise as selling domestically. If buyers don’t see your products, they can’t buy them. So making your products searchable on the main search engines is the first step. Your domestic language, even if it’s English, isn’t the language people in other countries …

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